Company Profile
Welcome to Afsana, where we specialize in creating exquisite shawls that are steeped in history and culture. Our company is located in the picturesque Kashmir Valley, famous for its breathtaking natural beauty and intricate weaving traditions.
Our shawls are crafted using only the finest quality materials, including soft and luxurious Pashmina wool, renowned for its warmth and durability. Each shawl is meticulously woven by our skilled artisans using traditional techniques honed over centuries, resulting in intricate patterns and designs inspired by the Kashmir Valley’s natural beauty and rich cultural heritage.
The Ideal We Pursue
“Art and Heritage: Linking the Past, Present, and Future”
The mission, vision, and ultimate ambition of Afsana are defined by two fundamental concepts that we wholeheartedly embrace. These concepts serve as the foundation of everything we do and are rooted in our desire to uphold the genius and unique skills of Kashmiri craftsmen. Our unwavering enthusiasm centers around revitalizing age-old customs of everlasting Kashmiri art that can only flourish with generous support.
Keeping the Art Alive: The Significance of Preserving Craftsmanship
We are obsessed with conserving traditional skills that inflict minimal harm to the environment. Our dream is to empower local artisans and weavers in the Kashmiri shawl industry, providing them with a livelihood to support their families. Through our initiative, we aim to uplift the lives of these craftsmen and give them the recognition they deserve. They are the backbone of this timeless art form and have been trained in shawl-making by their ancestors. We believe that preserving traditional Kashmiri arts can maintain the legacy of the people of Kashmir as contributors to the artistic and cultural depth of the world.
“Doing things with hand adds soul”
Reviving by Innovation and Design
We are dedicated to preserving the legacy of timeless Kashmiri art. Our commitment to this Cause involves reviving this art form and promoting it globally. We strive to make a difference in the lives of artisans and weavers in the Kashmir by providing essential livelihoods for their families.
To revive this art, we blend traditional delicate techniques with modern designs and colors. Although traditional designs and techniques are still popular, we understand the increasing importance of innovation and design in the industry. Our innovative approach will enable us to cater to modern demands and market appetite, while also preserving the centuries old technique and ensuring its continued thriving.
“Honoring the past, innovating for the future.”